Category Archives: Design for Animation, Narrative, Structure & Film Language

p4. The AIDA model Action Desire Interest Awareness p3. The fun TheoryFun is the easiest way to change peoples behaviour. Advertising Agency DDB in Sweden – Volkswagen. p5. The mere exposure effect (Zajonc 2001)– We like something more because its … Continue reading →

Library research & resources Leo Clarey – l.clarey@LCC.arts.ac.uk Booking for library – LCC pick up location. Arts.ac.libguides.com/welcome Libsearch.arts.ac.uk Cite them right online ProQuest Ref works Your lists – save searches. Exporting references. Where to find research? British Library Catalogue. Library … Continue reading →

Report – 1,500 word Presentation – 10 mins, record voice over (obis), use slides, expand on report. Use videos. Learning Outcomes Make sure you hit all points on PDF guide. Reflect on your own research. Only use research that is … Continue reading →

MBC Recruitment company – OPM Avalanche New Zealand Weeta TT / Python / C++ / MEL Hot fixes – Writting tools. UX & QT Widgets Her advice: Apply for everything. Don’t lose sight of your goal. Use job description in … Continue reading →

What is critical thinking? What is it good for? Develop Ideas more. Activity learning. Positive & negative. Quizzical attitude. Be aware of our own bias, try to be object. Subject everything to scrutiny. Expose false ideas. Research all areas of … Continue reading →

Audiences want to see character growth. Weakness in characters Psychological Moral Weakness which harm other characters Prejudice Impatience Greed Pride Dishonesty Internal or external decisions to consciences Flushout The weakness’s of a character shouldn’t be obvious. If you try to … Continue reading →

There is a lack of story telling in Hollywood. This is due to not wanting to take risks due to money. Story Development / Story structure Joseph Campbell invented The Hero’s Journey. This is where he made similarities between the … Continue reading →

What is visual culture? Culture expressed in visual images. How does it mean to me? Visual culture is a way of expressing more layers to what the dialog can provide to the view. The classic phrase of action speaks louder … Continue reading →

Today we are learning about the politics of media which is a responsibility as new and upcoming animators to understand the importance of what and how we communicate to the public. We need to understand the impact we have otherwise … Continue reading →

This was the first lesson learning about the history of animation. This was an important session for me as I do not have a history of doing animation in my previous degree. This lesson was a good opportunity to have … Continue reading →