Author Archives: Abegayle Elmes
Week 13 : 3D Equaliser #3
Today was our first session back from the Christmas holidays. It has been a while since using this programme, so I was a little nervous but I surprisingly remembered a lot more have done it twice before. It was a … Continue reading
Week 13 : Augmented Reality Advertising Examples
For my essay, I decided to just focus on augmented reality apps as the topic of VR, AR, 360 videos and holograms is too big of a topic in only 1,500 word essay. I have always been fascinated most with … Continue reading
Week 12 : Bibliography
Websites Links https://blog.hubspot.com/marketing/vr-marketing-examples https://www.becausexm.com/blog/when-the-coronavirus-closes-a-door-a-new-virtual-world-opens https://hbr.org/2020/10/how-ar-is-redefining-retail-in-the-pandemic https://mobile-ar.reality.news/news/apple-iphone-owners-can-now-try-out-guccis-ace-sneakers-via-augmented-reality-0199802/ https://www.marketingdive.com/news/coke-brings-cartoon-polar-bears-to-life-with-ar-activated-cans/566689/ https://medium.com/ipg-media-lab/where-augmented-reality-goes-in-2020-9c92549472b7 https://next.reality.news/news/alcohol-delivery-startup-drizly-teams-with-wine-brands-deliver-intoxicating-ar-experiences-via-drinkar-app-0208760/ https://charitydigital.org.uk/topics/topics/how-augmented-reality-brought-sustainable-fashion-home-to-wimbledon-fans-5896 https://www.campaignlive.co.uk/article/nhs-encourages-virtual-blood-donations-augmented-reality-outdoor-ads/1395315#:~:text=%22Virtual%20blood%20donation%22%20uses%20an,a%20large%20format%20digital%20screen.&text=%22The%20virtual%20experience%20gives%20anknow%20they%20are%20saving%20lives https://www.npr.org/local/309/2020/05/29/864933302/how-the-pandemic-is-changing-advertising?t=1609945026743 – Early in the pandemic, news outlets misreported this survey and claimed 38% of beer-drinking Americans would not buy Corona beer. Videos Links
Week 12 : Virtual Reality Marketing by Henry Stuart
p.14 It does not have the kind of immediate application to daily life that something like AR does p.24 VR can transport people to places, real or imagined, in a way that almost feels real. p.27 Often in VR you … Continue reading
Week 12 : Exploring Consumer Psychology in Augmented Reality Advertising Applications – Essay Planning
Essay title: Exploring the politics of new realities in advertising. Introduction: 150 words– What new realities am I referring to? (VR/AR/360)– Why is this important in the current climate? (pandemic/ progress of technology/socia media)– Intro to advertising and storytelling ————————– … Continue reading
Week 11 : Thesis Research – Marketing New Realities by Cathy Hackl & Samantha G. Wolfe
p5. “Consumer demand, high quality devices and market conditions have all aligned to make VR & AR the next major advancements in the tech world.” Eden Chen – Entrepreneur p7. 360 video – an immersive experience– you can look up, … Continue reading
Week 10 : Thesis Research – The Advertising Effect by Adam Ferrier
p4. The AIDA model Action Desire Interest Awareness p3. The fun TheoryFun is the easiest way to change peoples behaviour. Advertising Agency DDB in Sweden – Volkswagen. p5. The mere exposure effect (Zajonc 2001)– We like something more because its … Continue reading
Week 10 : Performance Animation
Good references: Animator Mentor Charlie Chapman Dick Van Dyke Need to film myself for the reference which should last 10 – 15 seconds by 22 January 2021. My Ideas for the audio: Summer Heights High Friends Mean Girls The Other … Continue reading
Week 6 : 3D Equaliser Programme #2
This is our second session with Dom who will be going further into the 3D equaliser programme. We will be learning to track this scene and put an Iron Man helmet on him. We were asked to find places in … Continue reading