P3
The cable station MTV (Music Television), the first platform devoted entirely to music videos as we now know them, started broadcasting in 1981. Appropriatly enough the first video it showed was “Video Killed the Radio Star,” by the Buggles.
“Video Killed the Radio Star” is throughout medium aware, it consciously expressed and illustrates Marshal Mcluhan’s famous claim that “the medium is the message”
P4
…popularity of music videos means that musicians need to pay attention to visual presentations as well to sound.
…music videos are the product of cutting-edge audiovisual technologies and are bound to change as these technologies change.
P7
…music videos fascinate me because they are so complexly overdetermined.
P8
…music videos are often deeply self-reflexive and strikingly innovative in form and technique.
They push the latest programs and devices to their limits, and they experiment with the new modes of visualisation and expression.
P9
Recent development in digital technology have only let to radical changes film and video production methods; they have also opened the way to new audio-visual formal structures and styles—or, more loosely, to a new sort of “look and feel” for audio visual artefacts.