p.14 It does not have the kind of immediate application to daily life that something like AR does
p.24 VR can transport people to places, real or imagined, in a way that almost feels real.
p.27 Often in VR you are disembodied, floating in a scene – one of the firsts things people do is look down and say ‘I can’t see my hands!’
p.40 VR has three very special properties that make it so powerful for marketers: It is transportive. It is human. It is memorable.
p.43 Thomas Cook – Try before you buy.
The result – Virtual tour of New York. A 190% uplift in sales when people previewed the holiday in VR.
p82. Content in VR headsets are far more impactful than content outside headsets. You have truely captive audience, their undivided attention
p.187 AR – augmented reality overlaying data, animations, content on to the real world. The longer game is to to greatly increase our efficiency as humans, empowering our interpersonal communications, our understanding and interaction of the world, through navigation, health and safety, education – think the terminator’s view but less fatal!