Week 15: Essay Bibliography

Books:

• Ferrier, A. (2014) The Advertising Effect. Australia: Oxford University Press.

• Hackl, C. And Wolfe, S.G. (2017) Marketing New Realities. Great Britain: Amazon.

• Stuart, H. (2019) Virtual Reality Marketing. Great Britain and the United States: Kogan Page Limited.

• Brinkman, T. (2020) Virtual Reality for Main Street. United States of America: Aviva Publishing.
• Rubin, P. (2018) Future Presence. United States of America: HarperCollins Publishers.

Websites:

• Catchoom (2021) 16 Cool Augmented Reality Advertising Campaigns. Available at: https://catchoom.com/blog/16-cool-augmented-reality-advertising-campaigns/?cn-reloaded=1 (Accessed: 5 December 2020)

• HubSpot (2020) 10 VR Marketing Examples to Inspire You in 2020. Available at: https://blog.hubspot.com/marketing/vr-marketing-examples (Accessed: 5 December 2020)

• Blog (2020) AR, VR, Atoms, These Days Virtually Anything Goes… Available at: https://www.becausexm.com/blog/when-the-coronavirus-closes-a-door-a-new-virtual-world-opens (Accessed: 11 December 2020)

• Harvard Business Review (2020) How AR Is Redefining Retail in the Pandemic. Available at: https://hbr.org/2020/10/how-ar-is-redefining-retail-in-the-pandemic (Accessed: 10 December 2020)

• Overly (2020) 10 augmented reality retail examples for better customer experience. Available at: https://overlyapp.com/blog/10-augmented-reality-retail-examples-for-customer-experiences/ (Accessed: 10 December 2020)

• Econsultancy (2019) 14 examples of augmented reality brand experiences. Available at: https://econsultancy.com/14-examples-augmented-reality-brand-marketing-experiences/ (Accessed: 5 December 2020)

• Next Reality (2019) Apple iPhone owners can now try out Gucci’s ace sneakers. Available at: https://mobile-ar.reality.news/news/apple-iphone-owners-can-now-try-out-guccis-ace-sneakers-via-augmented-reality-0199802/ (Accessed: 7 December 2020)

• Marketing Dive (2019) Coke brings cartoon polar bears to life with AR-activated cans. Available at: https://www.marketingdive.com/news/coke-brings-cartoon-polar-bears-to-life-with-ar-activated-cans/566689/ (Accessed: 6 December 2020)

• IPG Media Lab (2019) Augmented reality 2020: Through the looking glass. Available at: https://medium.com/ipg-media-lab/where-augmented-reality-goes-in-2020-9c92549472b7 (Accessed: 6 December 2020)

• Next Reality (2019) Alcohol Delivery Startup Drizly Teams with Wine Brands to Deliver Intoxicating AR Experiences via DrinkAR App. Available at: https://next.reality.news/news/alcohol-delivery-startup-drizly-teams-with-wine-brands-deliver-intoxicating-ar-experiences-via-drinkar-app-0208760/ (Accessed: 5 December 2020)

• Perfomatix (2020) Augmented Reality For Marketing : The 2020 Update. Available at: https://www.perfomatix.com/augmented-reality-for-marketing-2020/ (Accessed: 5 December 2020)

• AR Post (2019) 3 ways non-profits are exploring augmented reality. Available at: https://arpost.co/2019/09/09/3-ways-non-profits-are-exploring-augmented-reality/ (Accessed: 5 December 2020)
• Charity Digital (2019) How Augmented Reality brought sustainable fashion home to Wimbledon fans. Available at: https://charitydigital.org.uk/topics/topics/how-augmented-reality-brought-sustainable-fashion-home-to-wimbledon-fans-5896 (Accessed: 15 December 2020)

• NPR (2020) How the pandemic is changing advertising. Available at: https://www.npr.org/local/309/2020/05/29/864933302/how-the-pandemic-is-changing-advertising?t=1609945026743 (Accessed: 11 December 2020)

• Association for Psychology Science (2018) ‘I Feel Your Pain’ : The Neuroscience of Empathy. Available at: https://www.psychologicalscience.org/observer/i-feel-your-pain-the-neuroscience-of-empathy (Accessed: 1 December 2020)

• ICRC (2018) Enter the Room. Available at: https://info.icrc.org/enter-the-room Accessed at: 10 January 2021)

Film:

• Harry Potter and the Deathly Hallows – Part 2 (2011) Directed by David Yates. United Kingdom and United States: Warner Bros. Pictures.

Youtube Video:

• Youtube (2018) Audi quattro coaster. 19 February 2018. Available at: https://www.youtube.com/watch?v=CutWBNUKfz8&ab_channel=CarlHodges (Accessed at: 4 January 2021)

• Youtube (2009). The Fun Theory 1 – Piano Staircase Initiative | Volkswagen. 26 October 2009. Available at: https://www.youtube.com/watch?v=SByymar3bds&ab_channel=Volkswagen (Accessed at: 4 January 2021)

• Youtube (2017) How to Use the Dulux Visualizer App. 21 April 2017. Available at: https://www.youtube.com/watch?v=4lMFxJ4PDXY&ab_channel=DuluxUK (Accessed at: 4 January 2021)

• Youtube (2019) Gucci’s new try-on AR app. 28 June 2019. Available at: https://www.youtube.com/watch?v=hhVo6uy-Uhw&t=16s&ab_channel=DuluxUKDuluxUK (Accessed at: 5 January 2021)

• Youtube (2020) Gucci Snapchat Ad try before you buy AR. 28 December 2020. Available at: https://www.youtube.com/watch?v=lM2RdlXnBe8&ab_channel=RicardoMenezesRicardoMenezes (Accessed at: 5 January 2021)

• Youtube (2009) Stuart Brown: Play is more than fun. 12 March 2009. Available at: https://www.youtube.com/watch?v=HHwXlcHcTHc&t=881s&ab_channel=TED (Accessed at: 15 December 2020)

• Youtube (2020) Enter The Room – Most Sad Experience with AR App… 4 March 2020. Available at: https://www.youtube.com/watch?v=ZngfQj_ZEPY&t=200s&ab_channel=PlayCool (Accessed at: 5 January 2021)