Monthly Archives: January 2021

Books: Ferrier, A. (2014) The Advertising Effect. Australia: Oxford University Press. Hackl, C. And Wolfe, S.G. (2017) Marketing New Realities. Great Britain: Amazon. Stuart, H. (2019) Virtual Reality Marketing. Great Britain and the United States: Kogan Page Limited. Brinkman, T. … Continue reading →

Images: Apple, Google, Facebook and Snapchat are breathing new life into the old topics – with great success. (2021) Available at: Augmented Reality in Marketing: 8 Current Examples (Accessed: 18 January 2021) THE DO’S AND DON’TS OF USING AUGMENTED REALITY … Continue reading →

For my essay, I decided to just focus on augmented reality apps as the topic of VR, AR, 360 videos and holograms is too big of a topic in only 1,500 word essay. I have always been fascinated most with … Continue reading →

Websites Links https://blog.hubspot.com/marketing/vr-marketing-examples https://www.becausexm.com/blog/when-the-coronavirus-closes-a-door-a-new-virtual-world-opens https://hbr.org/2020/10/how-ar-is-redefining-retail-in-the-pandemic https://mobile-ar.reality.news/news/apple-iphone-owners-can-now-try-out-guccis-ace-sneakers-via-augmented-reality-0199802/ https://www.marketingdive.com/news/coke-brings-cartoon-polar-bears-to-life-with-ar-activated-cans/566689/ https://medium.com/ipg-media-lab/where-augmented-reality-goes-in-2020-9c92549472b7 https://next.reality.news/news/alcohol-delivery-startup-drizly-teams-with-wine-brands-deliver-intoxicating-ar-experiences-via-drinkar-app-0208760/ https://charitydigital.org.uk/topics/topics/how-augmented-reality-brought-sustainable-fashion-home-to-wimbledon-fans-5896 https://www.campaignlive.co.uk/article/nhs-encourages-virtual-blood-donations-augmented-reality-outdoor-ads/1395315#:~:text=%22Virtual%20blood%20donation%22%20uses%20an,a%20large%20format%20digital%20screen.&text=%22The%20virtual%20experience%20gives%20anknow%20they%20are%20saving%20lives https://www.npr.org/local/309/2020/05/29/864933302/how-the-pandemic-is-changing-advertising?t=1609945026743 –  Early in the pandemic, news outlets misreported this survey and claimed 38% of beer-drinking Americans would not buy Corona beer. Videos Links

p.14 It does not have the kind of immediate application to daily life that something like AR does p.24 VR can transport people to places, real or imagined, in a way that almost feels real. p.27 Often in VR you … Continue reading →